Sports

New Culture Sports

06 — The game is culture

Coverage, highlights, matchups and athlete stories — sports media made by people who actually watch the game.

Coverage
Football & basketball
Formats
Recaps, highlights, athlete features
Partnerships
Teams, leagues & brands
Platform
Digital, social & broadcast

On the field

Sports media & features

Shows, series and features from the sports division.

01

New Culture Sports Weekly

A weekly show covering the games, the players and the culture around them.

Recaps, arguments and the stories behind the box score — produced on a weekly cycle through the season.

Format
Sports show
Status
In Development
Credits
New Culture Sports
Release
Launching with the coming season

02

Next Up: Athlete Stories

Long-form features on the athletes one season away from breaking through.

Access-driven profiles of the players, their families and the neighborhoods that raised them — filmed on location.

Format
Athlete feature series
Status
In Development
Credits
New Culture Sports
Release
In production planning

Why sports

Sport is where the culture shows up loudest.

The game is the start, not the story. We cover what happens in the arena and everything it says about the people and places it comes from.

  • Coverage built for local audiences first, then everywhere.
  • Athlete features with real access and real conversation.
  • Highlight packages produced fast enough to matter.

What we make

Coverage at game speed

01

Game coverage

Previews, recaps and the analysis that makes a game make sense after the final whistle.

02

Highlights

Cut, polished and published fast — the moments people actually share.

03

Athlete stories

Longer features on the players, families and neighborhoods behind the jersey.

04

Partnerships

Media coverage for teams, leagues, tournaments and the brands that back them.

Sports media

Partner with New Culture Sports.

Teams, leagues, tournaments and brands — let us build the coverage around your season.