Store

09 — The culture shop

Official merchandise and goods inspired by New Culture — made in small runs, for the people who wear the story.

Collection
Drop 001 — First Light
Items
4 pieces
Checkout
Launching soon
Drop list
Open now

The drop

Drop 001 — First Light

The first New Culture collection: heavyweight staples and one framed print, produced in limited numbers.

First Light Tee

$38

Apparel

Limited drop

Heavyweight cotton tee with the First Light mark, printed in a numbered run.

Culture Hoodie

$68

Apparel

Pre-order

Midweight fleece hoodie built for long shoot days and cold arenas.

New Culture Cap

$32

Accessories

Structured six-panel cap with a stitched New Culture mark.

Vision Print 001

$45

Prints

Numbered edition

Framed art print from the Vision series — 100 numbered pieces.

Drop list

Get first access.

Checkout opens with the first drop. Join the list and we will email you the release date, sizing and early pricing — no spam, one release at a time.

New Culture Media · Drop 001 · Limited run

Wholesale & partnerships

Stock New Culture, or collaborate on a drop.

Retailers, events and creators — tell us what you have in mind and we will build the collection with you.